Nobody owns the result.
A web person, an ads person, maybe an agency. Each one reports on their own piece. Nobody tells you whether the whole thing is paying off.
FRACTIONAL CMO · WEST PALM BEACH, FLORIDA
Senior marketing leadership, without the full-time hire.
I lead marketing for owner-run businesses: the plan, the budget, the people and vendors doing the work, and an honest look at what it’s producing.
Founder, RTH MarketingFounder & CTO, Solvoren
2001Founded RTH MarketingLeading it ever since
I’ve owned the problemAgency owner and ecommerce operator
I build the systemsFounder & CTO, Solvoren
One accountable leadFor the plan and the results
SOUND FAMILIAR?
You don’t need more marketing.
You need someone in charge of it.
Most of the owners I talk to are already spending on marketing. The problem is that nobody is responsible for the whole thing, so it gets decided in pieces.
Leads slip through the cracks.
Calls go to voicemail, web inquiries sit for a day or two, and quotes never get a follow-up. The marketing did its job. The handoff didn’t.
You’re still the marketing department.
You approve the posts, chase the vendors, and make the budget calls late at night. That works until the business outgrows it.
MEET RICK
I see the business
behind the marketing.
I’ve spent more than two decades where business, marketing, and technology meet, usually as the person responsible for all three.
I founded RTH Marketing in 2001. I’ve also run an ecommerce business, and I build software as Founder and CTO of Solvoren. So when I look at your marketing, I’m also looking at your margins, your team’s time, and what happens after the phone rings.
I ask direct questions, I’ll tell you what I would stop paying for, and I stay accountable for what we decide together.
Rick HinemanFounder, RTH Marketing · Founder & CTO, Solvoren
THE ROLE
Your part-time
marketing executive.
01PLAN02LEAD03CONVERT04REVIEW
Set the plan and the budget
Goals, spending, and which channels deserve your money this quarter.
Lead the people doing the work
Your staff, freelancers, and agencies, pulling in the same direction.
Fix the path to a sale
Website, search, and ads that bring in inquiries, and follow-up that answers them.
Report on what’s working
Leads, cost, and results in plain language, and what changes next.
INDUSTRIES
Experience across
different kinds of businesses.
A patient, a homeowner, and a parent decide in different ways. The work starts with how your customers choose.
HEALTHCARE
Medical practices
Websites patients can use, easy appointment requests, and a steady stream of reviews.
LOCAL SERVICES
Home & local services
Showing up in local search, service-area pages, and a fast answer on every call and quote.
RECREATION
Family entertainment
Parties, memberships, events, and booking that works on a phone.
IS THIS A FIT?
A good fit if…
- Your business is established and growing, and marketing decisions still land on your desk.
- You’re paying several vendors and can’t tell which spending is working.
- You have people doing the work and need someone to lead them.
- You’re launching or repositioning and want an experienced hand from the start.
Probably not if…
- You need a single project, like one campaign or a logo. RTH Marketing can help with that directly.
- You want guaranteed rankings or a set number of leads. Nobody honest can promise those.
- You’re ready to hire a full-time, in-house marketing executive.
START A CONVERSATION
Let’s see if I can help.
The first conversation is about your business, not a pitch. If I’m not the right fit, I’ll say so.