THE OWNER’S DESK

Notes for
owner-run businesses.

Straight talk on marketing, technology, and what’s actually worth your time and budget.

AI SEARCH · OCTOBER 5, 2026

AI Search Is Changing How Customers Find You. Here’s What to Do About It.

What answer engine optimization (AEO) means for a business owner, how AI search tools like ChatGPT and Google’s AI Overviews choose who to mention, and where it fits in your marketing plan.

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