HOW I WORK
Four steps that turn a broad conversation about marketing into decisions, owners, and work your team can carry out.
UNDERSTAND
We talk about how you make money, who your customers are, what you’ve tried, and what your team can handle. I review your website, campaigns, inquiry paths, and whatever numbers you have.
A shared understanding of the business and the questions worth answering.
DECIDE
We name the gaps and the opportunities, weigh them against your budget and people, and agree on what happens first. What can wait gets written down too.
A short roadmap with an owner and a measure for each important piece.
COORDINATE
I work with whoever does the work: your staff, current vendors, RTH Marketing, or a mix. The website, campaigns, content, and follow-up stay tied to the same plan.
Direction for the team, regular check-ins, and a view of what’s being done.
REVIEW
We look at the agreed numbers, what customers are saying, and what the team is seeing. Then we decide what to keep, what to change, and what to stop.
Better decisions each month as the business changes.
ACCOUNTABILITY
You should always know where the money and effort are going and how they tie to your goals.
What comes first, why, and what can wait.
Who leads, who delivers, and who signs off.
Tracking chosen around your goals and the data you actually have.
Progress, findings, open questions, and the next steps.
THE FIRST CONVERSATION
You don’t need a polished brief. Tell me what the business does, what’s frustrating you, and what you want to change.
GOOD PLACES TO START
START A CONVERSATION
Tell me what you’re working toward and we’ll work out what kind of help fits.