Senior leadership.
Part-time.

I take ownership of the marketing plan, the budget, and the people and vendors carrying it out, and I report to you on what it’s producing.

Most engagements start with an assessment, then settle into a regular rhythm of planning, coordination, and review. The areas below are where that time goes.

• Marketing assessment and a written roadmap
• Who you sell to, what you offer, and why customers pick you
• Budget and channel decisions
• Direction for your staff, agencies, and freelancers
• A regular review of activity, inquiries, and results

Built for owners who need an experienced marketing executive but not a full-time salary.

I look at the business behind the marketing: what you sell, who buys it, why they choose you, and where sales are leaking.

• How customers find you, contact you, and decide
• Your offer and how it compares locally
• Where marketing and operations get in each other’s way
• Priorities for a launch or a repositioning
• A short, ranked list of recommended next steps

Often the first month of an engagement. It also stands on its own for an owner who wants an outside opinion.

Most small business websites describe the company. The good ones answer the customer’s questions and make the next step obvious.

• Site structure and page planning
• Service, product, and audience messaging
• Mobile experience and contact forms
• Landing pages and service-area pages
• Managing design, writing, and development

Hands-on website work can be delivered through RTH Marketing as part of the agreed scope.

I pick channels on purpose, match them to the offer, and set up tracking so we know which ones bring in inquiries.

• Search and local visibility
• Paid campaign strategy and oversight
• Content and landing pages that match the ads
• Lead source and conversion tracking
• Budget decisions and campaign reviews

Results depend on your market, offer, budget, and execution. We agree on what to track and let it guide the next decision.

An inquiry that waits two days is often a lost customer. How fast you answer, schedule, and follow up deserves as much attention as the ad that brought them in.

• How inquiries get answered and routed
• Scheduling and customer communication
• CRM setup and follow-up routines
• Review requests and repeat business
• Phone and receptionist tools where they fit

Tools such as LokaVox may be considered when they fit the business and the agreed scope.

Because I build software, I can tell when a marketing problem is really a systems problem, and I can talk to the people who fix it.

• A review of your current tools and workflows
• Choosing tools based on the job, not the trend
• Website, CRM, and phone systems that share information
• Reporting you can read in five minutes
• Implementation plans for your technical team

My software and product experience helps turn business goals into instructions a developer can build from.